Notice Productions C.E.O. Wayne Thompson, better known as ‘Unga’, is celebrating the boost in online views for a song he produced titled Missing You (Come Over) performed by Busy Signal, courtesy of a viral video which was uploaded on instagram, by international multi-award winning Pop/R&B princess Rihanna.
In the home-made music video, the Bajan singer is seen gyrating her body while playing the song and singing the words atop her voice.
“Girl you’re all I need and I’m always missing you,” she sang with her hands in the air in salute.
The song was released on the Heart & Soul rhythm which was released in 2012. However, since Rihanna released her video, the song has seen a massive increase of over two million views. Checks online revealed that prior to her playful rendition, the viewership on the official video stood at approximately 1.3 million. It has now exceeded the 3.3 million mark.
The increased viewership has also spawned the video, making its way on to MTV IGGY, an official arm of MTV that relentlessly scours the globe in search of exciting young musicians creating the sounds of the future.
Unga and Notice Productions have also received several commendations since Rihanna’s endorsement. “Over the past couple of days, I have been getting a lot of calls and feedback about the song and that’s how I became aware of what Rihanna had done – for that I give thanks. But more importantly, this proves once again the significant impact that Reggae music has around the globe”.
Unga also took the opportunity to ask the local Government to have more respect for Jamaica’s cultural heritage. He also says the policy makers should spend more time seeking to uplift the culture, rather than fighting against it.
Unga recently collaborated with Reggae icon Jimmy Cliff, and is also expected to release a new compilation called the Intransit Rhythm which features Demarco, Jah Cure, Konshens, I-Octane, Christopher Martin, Ras Penco and Chevaughn among others.
Several viewers have also posted comments under Missing You’s YouTube link, confirming that Rihanna’s post had brought them there.
“Rihanna brought me here,” said one YouTuber, while another said “Thank You Rihanna for the amazing song”.